Mobility is now rapidly becoming an integral part of the marketing landscape.  The United States owns more than 230 million cell phones.  An estimated 68% use text messaging, and that percentage grows daily.  The popularity and simplicity of this communication medium make it a fantastic marketing opportunity. 
With text (SMS) marketing, you can engage your customers and prospects with text-message based voting and polls, special promotions, or even links to a mobile web page.    Text (SMS) marketing is a truly versatile—and indispensible—component of any cutting-edge direct marketing campaign. 

Why is Mobile Marketing Vital to a Direct Marketing Campaign?
Recent studies indicate that text (SMS) communication is a burgeoning trend that offers excellent ROI:

• Among 18-34 year-olds in the US, 84% classify themselves as frequent text message users.
• In four years, use of text messaging has quintupled in the United States. 
• Over the course of 2008 and 2009, 89% of major brands plan to incorporate text (SMS) marketing in their direct marketing campaigns. 
• With open rates three times higher than other forms of mail, US mobile ad response rates are the highest in the word, at 12%. 
• While only 0.2% of users click on Internet ads, 3 to 5% of mobile Web users will click links to learn more about a product or make a purchase. 

Why is MediaDyme’s Mobile Marketing Different?
At MediaDyme, we believe that every part of a marketing campaign should be simple and versatile.  That’s why we created a user-friendly marketing platform that allows you to design customized messages tailored not only to your brand, but also to your customers’ and prospects’ responses.  Here’s how it works:

• You choose one or more keywords that identify your company or campaign.  Messages and calls to action are designed around these keywords.
• After receiving your initial message, interested customers will text that keyword back to MediaDyme’s short code, or to your own dedicated short code.
• These customers receive an automated, targeted response, based on the message they sent.
• We store the phone numbers of customers who respond in your database, for future mobile marketing campaigns.   
• Your company then uses the numbers in the database for future campaigns, giving you access to self-selected customers who have already expressed interest in your brand or product. 
• Extend the campaign with a simple text message, a poll, a link to a mobile Web page, or even a special text-only promotion. 

Regardless of a company’s size, a mobile marketing campaign with MediaDyme is a step into the next generation of direct marketing.  From a small start-up to a Fortune 500, company can design and implement a mobile marketing campaign with MediaDyme.  To find out how MediaDyme can jumpstart your mobile marketing campaign, contact us today.